Lots of Instagrammers thought they were following Louise Delage, a 25-year-old from Paris who posted pictures of herself having a ball at restaurants and bars… but wrong they were. Read about the alternative awareness campaign by the French ad agency BECT, on Mashable and Adweek. Great idea or rather problematic?
The European Communication Monitor is the largest transnational study on strategic communication worldwide. It has been conducted annually since 2007 with more than 2,700 participating communication professionals from 43 countries in the current edition.
Their most recent report can be found here. Interesting stuff, guys.
New Media & Society is celebrating the web’s birthday with a special issue; check out Niels Brügger’s introduction.