Maybe the Pokémon Go craze has already peaked, but that does not mean we should stop thinking about what might be learned from it. What may Pokémon Go tell us about e.g. offline-online integration, in-game and through-game affordances or socialisation-through-gamification? And, importantly, how might we study Pokémon Go as such?
The issue of the methodological opportunities and challenges that Pokémon Go poses has been addressed by Clark & Clark (2016). They conclude that we may begin to understand the supercomplexity of the social intervention that is Pokémon Go by using mixed methods creatively.